Purple Coneflower Razzmatazz
The First Double-Flowered Echinacea the World has Ever Seen!
Same terrific adaptability to heat, humidity, cold, and drought, from one end of the country to the other!

Plant Patent #13,894.

When I first saw this plant, I called it ‘the Holy Grail of the plant world’ and vowed to make it available to Wayside gardeners as soon as I could! Now, several years later, we’ve at last built up enough stock to offer ‘Razzmatazz’ at a great price. Possibly the rarest new perennial and certainly the showiest, ‘Razzmatazz’ is the first-ever double Echinacea!

You just won’t believe the flower power of this rough-and-ready little 30-inch plant! The blooms are 3 to 4 inches across, crammed with bright pink petals and set atop sturdy, cutflower-quality stems! Expect them to last up to 2 weeks in the vase, and goodness knows how long in the garden. And expect PLENTY of them from this bone-hardy variety!

Like all Echinacea, ‘Razzmatazz’ is totally durable, disease-resistant, drought-tolerant, heat- and humidity-loving, and untroubled by pests and diseases. A native species (E. purpurea, the beloved Purple Coneflower), it adapts to locations across the U.S., and doesn’t mind less than ideal soil. Provided you give it lots of sunshine and reasonably well-drained soil, you just can’t go wrong with ‘Razzmatazz’!

This stunning variety originated in Holland in the fields of a cutflower grower, so you can imagine its stem strength, color saturation, and staying power. 18 to 24 inches wide, it makes a full, bushy plant without taking up a lot of room in your perennial border. And you can even dry the blooms for use as Everlastings!

‘Razzmatazz’ is hardy in zones 3-9. Space plants about 2 to 2 1/2 feet apart, and plan for summer-long blooms!